Fear of Failing

by Angela Mazzi on June 8, 2011

We hate to fail so much that we go to any lengths to avoid it.  Even when that means holding back our potential, leaving ideas unexplored and not trusting our inner voice.  We forget that failure is how we learn.  Just watch your average baby learning to walk and you can see that.  The desire to try new things and work at them until we get them right is hardwired into our biology, and yet we spend so much of our time trying to suppress that when we become adults.  Would you tell a child learning to ride a bike that they should never expect to fall?

There is an old adage that you should take action now and apologize later, often paraphrased as asking forgiveness instead of waiting for permission. I take issue with the words apologize and forgiveness, because they imply that if you take a risk and fail, that you should somehow be sorry for what you have done.  Maybe you shouldn’t be sorry.  When we fail, it is because we are doing these three things which ultimately are critical to our success:

Connecting the dots
Seeing the bigger picture and pattern within it is key to understanding a larger need that your design should meet.  If you myopically solve the small problem right in front of you, your solution is like to create more problems through unintended consequences or quickly become obsolete. Reaching out beyond the culture of a firm, interacting with non-architects in your community, building social bridges, all lead to opportunities and experiments.  Launching a new venture or bringing that possibility back to your boss can seem scary because it is so experimental.  So can convincing clients to go down an unproven path.  However, seeing relationships between conventionally unrelated elements leads to greater design relevance.

Moving outside of your comfort zone
It’s really easy to do what others expect of you.  It’s really hard to go beyond and do what you expect of you.  You may have buried your own goals and aspirations so deeply after years of working that you can’t even remember them anymore.  So, while you complain about the slow death of your creative spirit, you also pull up your chair to the comfy fire that is the boundaries of other people’s expectations.  Being willing to take a step back and challenge conventional assumptions is the only path to innovation.  Having the courage to challenge yourself and make a bold move is terrifying and exhilarating at the same time because you just don’t know what will happen.  People with inquiring minds look at a situation but are not blinded by all of the rules that govern that situation  By seeing the world differently and asking they arrive at ways of defining a problem that no one else considered.

Taking a stand
When something really matters to you, you want to be an advocate for it.  Whether that is a common goal you share with a client or pro-bono work you wish to do to help your community or the planet.  You might be pretty good at this outside of the office, but what would happen if you incorporated these same passions and beliefs into your work?  Would it make you more passionate?  Define you as an architect more fully? Attract some really great clients?

You didn’t become an architect to slog away at mediocre tasks fixated on minimum standards and  simply meeting expectations.  The world needs you to innovate and soar and give them great spaces that support the way we live work and play.  In fact, when you look at risk taking from this perspective there is no such thing as a failure, only a learning experience that brought you to a major career breakthrough.

By Contributing Author: Angela Mazzi (@angelamazzi)

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What’s the CD maker to do?

by Cam Collins on April 13, 2011

Nostalgia: We humans seem to be drawn to it. Most of us have a soft spot in our heart for the good old days. Remember when vinyl was in and you would sit around as a kid listening to your favorite bands, staring at the album cover, the inner liner, the record sleeve and so on?

CDs replaced vinyl records and the distribution of music on CDs reigned supreme in the 80s, 90s and first half of the 00s. Millions and millions of CDs were purchased each year by people of all ages in the $15 to $18 price range. The record (CD) labels actually took something away from us. Those of us in our 40s or older will remember the little 45 records we had when we were kids. The radio hit was on Side A and another less popular song was on Side B. In those days you were able to buy just two songs. The CD industry came along with a more profitable business model for themselves. Someone in a board room somewhere said, “we can’t make any money on two song CDs.” So choice was subverted for profits. The record industry bundled 10-15 songs on one disk and unabashedly charged us $15 to $18 per CD. You may have only wanted one or two songs but you were forced to buy 10 or 12. Great for the music companies, crappy for the consumers.

Along came this digital music format called MP3. The music industry brushed it off as “geekdom” fodder because MP3s had no distribution. That is until Napster came along. One guy, with an interest in sharing his music collection and allowing others to share their music on his server changed the music industry forever. The model evolved into peer-to-peer networks in an attempt to alleviate the issue of illegally distributing copyrighted content.

The music industry, instead of embracing the Internet and the revolutionary way it was completely changing business upon business decided to litigate instead of innovate. They chose to sue companies developing music distribution software like Napster and Limewire, as well users of digital music too. The press had a field day with this, describing music execs raiding college dorms to apprehend the music pirates who were illegally sharing content.

This was the beginning of the end for the highly profitable CD. Apple, along with Amazon, Rhapsody, Yahoo! and others struck deals with the content providers to legally distribute songs for $0.99 each. They unbundled the CD and allowed fans to download just the songs they wanted. For the first time the artists (especially new ones) had a choice. It was no longer paramount to get a band “signed” with a label. Musicians who embraced this technology gave their fans “choice”. Forward thinkers like Radiohead and Linkin Park let fans decide what to pay for their music. New fans just experimenting with these bands can download samples for free. Serious fans have more selection than what stores made available as bands packaged music downloads with concert tickets, videos, books, clothing, etc.

Most people know this story. There are a similar stories unfolding in many other industries, not the least of which is the newspaper industry. The Internet allows anyone to create content and distribute it in ways that were never possible before. This blog post is a good example of that.

So what’s happening in your industry and your business? Are you a content creator? Are you a distributor? Do you sell goods and services? What can we learn from the demise of the CD, your local bookstore and newsstands across the country?

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